Edited by Angelica on 7/27/18
Welcome back, Smiley Genius! Last week, we touched base on the basics, and discussed using Facebook and Twitter when talking about your Smiley Missions. Catch up on those lessons here!
Today, you’ll get to know the third Sharing Tool—Face2Face—and learn how to use it to report back on real life conversations you had about a brand.
A Little More Conversation
Even with advanced communication tools now at our disposal—email, social media and the latest and greatest apps—nothing beats a real life conversation with a family member, friend, coworker, or even a stranger (like an elephant!).
Did you know that 92% of people trust a friend’s recommendation over advertising, including billboards, television and online ads?
We often chat with people about the brands we love, a TV show we’ve watched and products we’ve tried, and that’s why the Face2Face tool exists. On a Smiley Mission, you can use the Face2Face tool to report conversations you have about a brand on your Mission—and you’ll earn points for every person you talk to.
Did you tell a group of friends about your latest Mission? Did you involve your partner in testing out a product? Did a family member come to you looking for advice about what brand to buy? These are all natural interactions to talk about a product, for which you can report using the Face2Face tool.
Out and About
One of the things we were amazed to learn was how many Smiley members see someone in a grocery store deliberating over which brand of a product to buy. We love to hear reports from the Face2Face tool of members offering up their recommendation to strangers in the aisles of a store.
We all know that sales pitches are most often not welcome. However, sharing your own personal experience about a product you’ve tried with someone who’s looking for a recommendation is a natural time to bring up your Mission.
That’s about it for the Face2Face tool. Let us know how you use it in the comments below.
Our next lesson for this week is all about the Sharing Tool members ask us about the most—Share A Link! Access the Share A Link Lesson here!
Thanks for reading! Leave your questions in the comments below. We’re here to help!
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The Face2Face Tool