After a year’s worth of rumors and speculation, Apple has finally announced its next big product at the “Let’s Talk iPhone” unveiling in Cupertino yesterday, and new CEO Tim Cook’s first major launch was met with mixed reactions.

After a year’s worth of rumors and speculation, Apple has finally announced its next big product at the “Let’s Talk iPhone” unveiling in Cupertino yesterday, and new CEO Tim Cook’s first major launch was met with mixed reactions.

Apple fans had high expectations for the next iPhone release, but instead of the iPhone 5 they were hoping for, instead were left with the iPhone 4S, an upgraded version of last year’s model. Although the enhancements to this phone are only of the internal sort, some of them are significant upgrades from the standard iPhone 4, particularly the dual-core A5 chip that the iPad 2 uses, which should improve the device’s speed considerably. The digital personal assistant, “Siri” also piqued my interest as a voice powered digital assistant that can answer questions like, “Do I need an umbrella?” and respond to commands like, “Get directions to…”


Still, I was hoping for an “iPhone 5” as well, if only for the mental effect of having the most up-to-date design. Since so many people were let down, this brings up the question of whether Apple did a poor job in managing their customers’ expectations. And to be honest, with their culture of maintaining utmost secrecy to the last second, I really can’t fault them. Apple never said anything about an iPhone 5 – the media did.

Rumors about the iPhone 5 have been circulating throughout countless tech blogs for months because – let’s face it – iPhone stuff gets pageviews. I’m holding myself back from checking, but I wouldn’t be surprised if there are already blog posts out there speculating about when the iPhone 5 really is coming out, and the iPhone 6, and the iPhone 7. But when it comes to Apple products, you really just need to wait until the conferences to hear the truth.

I’m not due for a phone upgrade until the end of November, so I haven’t decided yet whether I’ll be getting the iPhone 4S or holding out. I suppose I’ll await the reviews. What about you? Are you getting it, or are you so disappointed you’re swearing off Apple products forever?